STRATEGIES USED BY HOTELS IN TALENT RETENTION: A STUDY OF STAR RATED HOTELS IN NAIROBI

Mercy Jepngetich

Master of Science in Human Resource Management,

Jomo Kenyatta University of Agriculture and Technology

Prof. Judith Njue

Lecturer, Kenya Methodist University

ABSTRACT

The hotel industry in Kenya has been experiencing turnover crises over the years. Studies have been conducted on employee turnover and retention but further investigation is needed on talent retention strategies. This study adopted the descriptive research design whose purpose was to look into talent retention strategies as well as the reasons for adoption of these strategies other than turnover. The findings indicated that there is a mix of strategies that have been adopted in the hotel industry in Kenya; the most used being competitive remuneration. In addition, the major reason for the adoption of the strategies, other than turnover, is the stiff competition experienced in the industry. Further studies could be useful to try and look into solutions to high level of job insecurity in the industry.

Full Text PDF Format