IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

No images

UserInfo


54.234.13.175
United States United States
Your Time

User Statistics Info
IJSSE is one of the leading International Journals by User Statistics!

Login Form



IJSSE Newsletter Form
Full Names *
E-mail Address: *
Country *
PDF Print E-mail

DETERMINANTS OF CONSUMER CHOICE IN THE UPTAKE OF CONTAINER FREIGHT STATION (CFS) PRODUCTS IN KENYA: A CASE STUDY OF SELECTED CONTAINER FREIGHT STATIONS IN MOMBASA


Winfred Kajuju

Masters Student, Jomo Kenyatta University of Agriculture and Technology, Kenya

Dr. Fred Mugambi

Jomo Kenyatta University of Agriculture and Technology, Kenya


ABSTRACT

Maritime freight volumes fluctuate with changes in consumer demand and global economies. In response to increasing container volumes, congestion and capacity constraints; ports have embarked on implementation of inland container depots (ICDs) as capacity enhancement strategy. Determination of optimal pricing strategies and demand intensification has become the biggest challenges for privately owned Container Freight Stations. This paper analyzes the greater influences of consumer demand in this industry marred by intense competition and increased regulation from industry stakeholders. The research evaluates factors which determine competitiveness of each CFs with a view to understanding the drivers to consumer choice. It also reviews the nature, characteristics and operational modalities for driving consumer demand and highlight strategies that will help improve operational efficiency, drive demand and increase company profit margins. The study aims at establishing the relationship between choice of a particular CFS to its physical location, the effects of marketing strategies used by various firms, the regulatory framework affecting the operations of CFSs and the products characteristics. A descriptive research design approach was used to describe phenomena under study. Data analysis was done through S.P.S.S program through approaches such as means, modes and correlation techniques to show how each independent variable affect the dependent variable. The findings are presented through percentages, pie charts, tables and graphs.


Full Text PDF Format

 

 
Banner
Publication Disclaimer: The accountability of the article published in IJSSE journals is entirely of the author(s) concerned and not of the publisher/editor. The view expressed in the articles of any IJSSE journal is those of the contributors, and it does not essentially correspond to the views of the publisher/editor. It is responsibility of the authors to seek copyright clearance for any part of the content of the articles. The publisher/editor of IJSSE journals is not liable for errors or any consequences arising from the exercise of information contained in it.
Free counters!
IJSSE - International Journal of Social Sciences and Entrepreneurship | Copyright 2013 | All Rights Reserved  <