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THE ROLE OF RETENTION STRATEGIES ON EMPLOYEE TURNOVER: A CASE STUDY OF NATIONAL BANK OF KENYA


David Amiani

Jomo Kenyatta University of Agriculture and Technology, Kenya


ABSTRACT

One of the important factors to the success of an organisation is retaining a positive and motivated workforce. When there is high employee turnover, expenses increase and can also have negative impact on the organisation’s morale. Therefore, implementing employee retention strategies is an effective way of being assured that key personnel are retained and at the same time job commitment and productivity is improved. This study analyzed how retention strategies can impact on the turnover of employees in organizations with a case study on National Bank of Kenya. The study was centered on four strategies. The research design was a descriptive research with a population sample of 60 respondents receiving a 100% response rate. The data was analyzed using Microsoft Excel and presented in the form of tables and charts. The study revealed that retention strategies affect the employee turnover but at varying degrees. The study suffered a major limitation as it was conducted primarily in Mombasa and hence did not take into account views from other parts of the country and the world. The researcher suggests that similar research should be carried out on another setting, preferably in a more competitive area.


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