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EFFECT OF MANAGEMENT ATTITUDE TOWARDS GUIDANCE AND COUNSELLING PROGRAMME ON THE PERFORMANCE OF COMMERCIAL BANKS IN KENYA


Ayub Nteng’a Siagi

PhD. Student, Jomo Kenyatta University of Agriculture and Technology, Kenya

Prof. Elegwa Mukulu

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya

Dr. Gichuhi A. Waititu

Lecturer, Jomo Kenyatta University of Agriculture and Technology, Kenya


ABSTRACT

 

The paper aims at establishing the effects of guidance and counseling on the performance of commercial banks in Kenya. The study specifically sought to determine if the management attitude towards guidance and counseling affected the performance of commercial banks in Kenya. It also attempts to observe if there is any significant change in the bank’s performance in response to the attitude of the management of banking institutions. This research study was undertaken in Nairobi, Kenya, where most of the banks had headquarters. The study was accomplished through the use of a questionnaire issued to a sample of 343 employees spanning across different hierarchical levels and various departments in these organizations, 314 employees from the sampled 15 banks responded to the questionnaire out of the targeted sample of 343, thus registering a response rate of 91.5%, 20 questionnaires were incomplete and thus discarded. The study’s analysis utilized 294 out of the collected 314 questionnaires; as a result a response rate of 85.7% was registered. Management attitude was found to have a significant linear relationship with the performance of commercial banks in Kenya. This led to the study not rejecting the study’s alternative hypothesis and a conclusion made that management attitude towards guidance and counseling programme affects the performance of commercial banks in Kenya.


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