IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

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Paul Mwangi Kibicho

Doctor of Philosophy Degree in Business Administration, Jomo Kenyatta University of Agriculture and Technology, Kenya


The fundamental importance of strategic management is that the world keeps changing. Strategy implementation is a series of actions aimed at putting a selected strategy at work by planning how the chosen strategy can be put into effect and managing the changes required. Organizations have come up with credible strategies which have failed to see the light of day due to poor implementation. For successful implementation, an organization's various resources, systems, structures and other variables must be expended. Many studies have been carried out on various issues on strategic management but none has focused on the strategy implementation in a locally incorporated insurance company. This paper evaluated how competitive strategy implementation affects the performance of insurance industry in Kenya. This was achieved through a thorough review of theories on strategy implementation and then studies related to strategy implementation. The review concluded that the management competency affect the type of decisions, the rate at which strategies are implemented and the manner in which they are implemented. Also mobilization of the resources is a key a factor affecting implementation of strategies. This is because the manner in which resources such as finances, personnel and time are managed and mobilised greatly affects the success of strategies adopted.

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