IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

No images

United States United States
Your Time

User Statistics Info
IJSSE is one of the leading International Journals by User Statistics!

Login Form

IJSSE Newsletter Form
Full Names *
E-mail Address: *
Country *
PDF Print E-mail



Jomo Kenyatta University, Nairobi Kenya

CITATION: Kibicho, P. (2014). Determinants of strategy implementation among the insurance companies in kenya. International Journal Of Economics And Finance , (3)  1- 133.


The fundamental importance of strategic management is that the world keeps changing. Strategy implementation is a series of actions aimed at putting a selected strategy at work by planning how the chosen strategy can be put into effect and managing the changes required. Organizations have come up with credible strategies which have failed to see the light of day due to poor implementation. For successful implementation, an organization's various resources, systems, structures and other variables must be expended. Many studies have been carried out on various issues on strategic management but none has focused on the strategy implementation in a locally incorporated insurance company. This study was meant to evaluate how competitive strategy implementation affects the performance of insurance industry in Kenya. To achieve the objective of this study, data was collected from the managers in insurance firms in Kenya. The study used mixed methods research design to collect and analyse the data. The data was collected using questionnaires. The target population of the study was the entire 51 registered insurance companies operating in Kenya. The data collected was checked for completeness and thoroughly edited before being coded and entered into a computer software SPSS version 17 for analysis. The variables of the study were analysed using descriptive statistics such as mean, frequencies, and standard deviation. A multiple regression model was adopted to examine the effect of the variables of the performance of the firms. The hypothesis of this study was tested using non-parametric statistics of hypothesis testing Mann-Whitney test. The findings of this study will provide useful information to the insurance firm managers on the strategies for competition in today’s volatile and ever changing market environment. The study found out that to a very great extent Choice of strategies on advertising and promotion affects the strategic decisions of company while to a great extent Choice of Staff; Product development and Choice of branch networks affects the strategic decisions of company.The study concluded that to a very great extent, Choice of branch networks affects the strategic decisions of company while Choice of Staff; Choice of strategies on advertising and Product development affects the strategic decisions of company. Further the study recommends that managerial competences be implemented since they are key ingredients in organizational success. It has been found out that minor competence developments are unlikely to have any impact on improvement of firms performance.

Full Text Format PDF



Publication Disclaimer: The accountability of the article published in IJSSE journals is entirely of the author(s) concerned and not of the publisher/editor. The view expressed in the articles of any IJSSE journal is those of the contributors, and it does not essentially correspond to the views of the publisher/editor. It is responsibility of the authors to seek copyright clearance for any part of the content of the articles. The publisher/editor of IJSSE journals is not liable for errors or any consequences arising from the exercise of information contained in it.
Free counters!
IJSSE - International Journal of Social Sciences and Entrepreneurship | Copyright 2013 | All Rights Reserved  <