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THE EFFECTS OF COMPETITIVE STRATEGIES ON GROWTH OF PUBLIC TECHNICAL TRAINING INSTITUTES IN KENYA (A CASE OF NAIROBI COUNTY)
 
Githuthwa Francis Kago

MBA student at  School Of Human Resource, Jomo Kenyatta University

ABSTRACT

Public technical training institutions are adopting competitive strategies as a tool to improve efficiency and effectiveness in service delivery as they focus to remain relevant in the changing market in the education sector. Whereas TTIS have developed strategic plans a number of challenges have arisen making them not realize the benefits of implementation of competitive strategies. The main objective of the study was to establish the implementation of competitive strategies in TTIs and to determine if they have effect on the growth of the institutions. The study adopted a descriptive research design. Stratified random sampling was used and each stratum represented a sub-sector. In order to collect the relevant data, a semi-structured questionnaire was used. To ascertain the validity and reliability of questionnaire, a pre-test and pilot survey was conducted. The data collection instruments were finally issued to the 45 respondents identified. Statistical analyses were conducted using statistical package for social sciences (SPSS) to calculate descriptive statistics, reliability analysis and regression analysis. The findings were presented using tables and charts, percentages, tabulations, means and other measures of central tendencies. The study found that the management style practiced by institutions contributed highly to successfully setting up or initiating competitive strategies for growth.  The study also found that technology advancement improved productivity, improved organization’s competitiveness, reduced cost, enhanced customer’s satisfaction and enhanced employee development. The study recommended that technical training institutions in Kenya should link marketing functions and growth and conduct a sufficient market research and analysis before introducing new programmes and also often engage in promotional activities to encourage high school leavers to enroll in their institution.


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