FACTORS AFFECTING THE GROWTH OF INSURANCE BROKERAGE FIRMS IN KENYA: A SURVEY OF INSURANCE BROKERAGE FIRMS IN NAIROBI
Jane W. Gitau. Jomo Kenyatta University of Agriculture and Technology
Dr. Kenneth L. Wanjau. Jomo Kenyatta University of Agriculture and Technology
ABSTRACT
Insurance is a complex, multi-dimensional product where the brokers play a critical role as market markers. Prior to seeking insurers to underwrite the risk, the broker works with the client to identify coverage needs and assist in designing a risk management programme. The lack of growth witnessed by most of insurance brokerage firms can be attributable to the challenges resulting from information technology, staff competence and accessibility to finance.
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