IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

No images

UserInfo


54.145.117.60
United States United States
Your Time

User Statistics Info
IJSSE is one of the leading International Journals by User Statistics!

Login Form



IJSSE Newsletter Form
Full Names *
E-mail Address: *
Country *
PDF Print E-mail

INFLUENCE OF STRATEGIES ADOPTED BY KENYA WATER SERVICE PROVIDERS TO ENHANCE PERFORMANCE: A CASE OF NAIROBI CITY WATER AND SEWERAGE COMPANY LTD

 

 

Wilfred Jared Maloba

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya.

Corresponding Author email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

 

Dr. Allan Kihara

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

 

 

CITATION: Maloba, W., J. & Kihara, A. (2016). Influence of Strategies Adopted by Kenya Water Service Providers to Enhance Performance: A Case of Nairobi City Water and Sewerage Company Ltd. International Journal of Strategic Management. Vol. 6(3) pp 54 – 73.

ABSTRACT

This study focused on the effects of strategy on the performance of the Nairobi City Water and Sewerage Company. Most organizations have plans to grow their business and increase sales, service delivery and profits. Some common growth strategies in business include market penetration, market expansion, product expansion, diversification and acquisition. The study focused on four key variables those market strategies, customer care management strategies, financing strategies and technology strategies evaluation by measuring the extent to which this variables influence the performance of Nairobi City Water and Sewerage Company. The study was hinged on the Systemic theory, Expectancy theory, Strategic choice theory, Evolution theory and Resource allocation theory. The study used a descriptive research design. The findings indicated that marketing, customer care management; financing and technological strategies have a significant association as well as relationship with performance of NCWSC. The study recommends that since marketing strategies have a significant positive influence on performance of NCWSC, the management should invest more in such kinds of strategies for instance conducting more customer care clinics and increasing the frequency of carrying out awareness on the importance of paying water bills on time as part of its marketing strategies. The study also recommends that since customer care management strategies have a significant positive influence on performance of NCWSC, the management should invest more in such kinds of strategies for instance frequently conducting a follow up on complains that have been raised and solved and increasing the frequency of continuously reviewing the relationship management practices being adopted by the company employees as part of its customer care management strategies.

 

Key Words: Marketing Strategies, Customer care management strategies, Technological Strategies, Financing Strategies, Performance of NCWSC

 

 

 

Full Text PDF Format

 

 
Banner
Publication Disclaimer: The accountability of the article published in IJSSE journals is entirely of the author(s) concerned and not of the publisher/editor. The view expressed in the articles of any IJSSE journal is those of the contributors, and it does not essentially correspond to the views of the publisher/editor. It is responsibility of the authors to seek copyright clearance for any part of the content of the articles. The publisher/editor of IJSSE journals is not liable for errors or any consequences arising from the exercise of information contained in it.
Free counters!
IJSSE - International Journal of Social Sciences and Entrepreneurship | Copyright 2013 | All Rights Reserved  <