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INFLUENCE OF SURVIVAL STRATEGIES ON THE ORGANIZATIONAL PERFORMANCE OF KENYA AIRWAYS

Monica Nderu
Student, Jomo Kenyatta University of Agriculture and Technology


ABSTRACT

Today’s organizational environment is proving to be markedly different from that of the past. As pointed out in all studies, global competition, information technology, the quality service revolution, and diversity and ethics are forcing management of all types of organization to totally rethink their approach to both operation and human resources. Because of this paradigm shift, new organizations are emerging that are more responsive to both their internal and external environments.


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