TECHNOLOGICAL INNOVATION STRATEGY AND PERFORMANCE OF DATA SERVICE PROVIDERS IN KENYA

Lazarus N. Nduati

Jomo Kenyatta University of Agriculture and Technology (JKUAT)

Ph.D. Candidate

Prof. Mike Iravo (Ph. D)

Jomo Kenyatta University of Agriculture and Technology (JKUAT)

Kenya

Dr. Kepha Ombui (Ph. D)

Jomo Kenyatta University of Agriculture and Technology (JKUAT)

Kenya

CITATION: Nduati, N, L., Iravo, M., & Ombui, K. (2019). Technological Innovation Strategy and Performance of Data Service Providers in Kenya. International Journal of Strategic Management. Vol. 8 (2) 24 – 47.

ABSTRACT

The study sought to assess the influence of technological innovation strategy on the performance of data service providers in Kenya. This study was anchored on diffusion of innovation theory. The study employed a descriptive research design and was guided by positivism philosophy. Simple random sampling was used to select 177 managers from the sample size out of a target population of 316 managers of data service provider companies in Kenya. Primary data was collected using questionnaires while secondary data was collected through reviews of both theoretical and empirical literatures. The collected data was analyzed using the statistical package for social sciences (SPSS) version 23.0. The software was used to produce frequencies, descriptive and inferential statistics which was used to derive generalizations and conclusions regarding the population. The study revealed that technological innovation strategy and entrepreneurial orientation influenced the performance of data service providers in Kenya. The study concludes that, innovative entrepreneurs need to be technology literate to match technology potential with market changes, new customer needs, emerging problems, and other possible opportunities. The study recommends adoption of technological innovation as an innovation strategy in the context of listening to customers’ opinion as helping tool in customizing value innovation which can be furthered by altering service products, process and personnel structure to meet customers special needs in specific use situations.

Key Words: Technological innovation, Entrepreneurial orientation, Firm performance, Data service providers

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