INFLUENCE OF STRATEGIC FORECASTING AND PLANNING ON ORGANIZATIONAL CHANGE IN THE PETROLEUM INDUSTRIES IN KENYA

DR. Abdikarim Ibrahim Abdow

Corresponding author: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Jomo Kenyatta University of Agriculture and Technology, Kenya

DR. Wario Guyo

Jomo Kenyatta University of Agriculture and Technology, Kenya

Prof. Romanus Odhiambo

Meru University of Science and Technology.

CITATION: Abdow, A., I., Guyo, W., Odhiambo, R. (2019). Influence On Strategic Forecasting And Planning On Organizational Change In The Petroleum Industries In Kenya. International Journal of Arts and Entrepreneurship. Vol. 8 (6) pp 1 – 13.

ABSTRACT

Competitiveness of profit and non-profit making entities is anchored on their ability to embrace change. This can be achieved through strategic forecasting and planning in every organization. Petroleum firms should be prepared to adopt strategic forecasting and planning policies within their firms so to achieve organizational change. The study adopted descriptive research design and issued questionnaires to collect data amongst 228 respondents. Descriptive statistics and inferential statistics analyzed the data. Positive significant influence between strategic forecasting and planning and organization change in petroleum industries in Kenya.

Key words: Strategic forecasting and planning, organization change.

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