IJSSE - International Journal of Social Sciences and Entrepreneurship Upcoming Journals: International Journal of Innovation and Management (IJIM), International Journal of Engineering and Architecture (IJEA) & International Journal of Science and Agriculture | IJAE, IJEF & IJHRP Call for Papers - Forthcoming Issue (Decemer 2014). Submission deadline: 25th December 2014 |

No images

United States United States
Your Time

User Statistics Info
IJSSE is one of the leading International Journals by User Statistics!

Login Form

IJSSE Newsletter Form
Full Names *
E-mail Address: *
Country *
PDF Print E-mail



Jane Nyambura Muriithi

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya

Corresponding Author email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Dr. George Ochiri

College of Human Resource and Development,

Jomo Kenyatta University of Agriculture and Technology

P. O. Box 62000, 00200 Nairobi, Kenya.


CITATION: Muriithi, J., N. & Ochiri, G. (2017). Reversed Bullwhip Effect On The Supply Chain Performance Of Oil Marketers In Kenya: A Case Of Nairobi City County. International Journal of Human Resources and Procurement.. Vol. 6 (5) pp 398 -417.


Reverse bullwhip effect is multifaceted and can occur between the producers and wholesalers, wholesalers and retailers and between retailers and end user customers. With regards to the supply chain elements, influence is reciprocal and behavior is erratic during periods of supply disruption which compound the problem into a chaotic chain. Today the reversed bullwhip effect seems to be the major problem facing firms. 47% of industries studied in the US exhibited bullwhip effect while the remaining 53% the reverse bullwhip effect. The purpose of the study was to investigate the effect of reversed bullwhip effect on the supply chain performance of oil marketers in Kenya. The target population in this study was 100 oil marketers in Nairobi City County. Therefore all the 100 oil marketers in Nairobi City County formed the unit of analysis. The unit of observation was 100 supply chain managers from the oil marketing companies. Descriptive statistics such as, mean and frequencies and inferential statistics (regression and correlation analysis) were used to perform data analysis. A multiple linear regression analysis model was used to test the hypotheses and link the variables. The study findings showed that storage capacity, internal processes, information flow and equipment availability had a positive and significant effect on supply chain performance. The study recommended that since storage capacity, equipment availability and internal processes positively affect their supply chain performance, they should invest more to improve the storage capacities so as to have space for buffer stocks, they should also invest more in acquiring more equipment such as tankers so as to manage the distribution lead times and also invest more in improving their internal processes including allocating more funds for outsourcing services so as to manage huge demands.

Key words: Storage capacity, Equipment availability, Internal processes, Information flow, Supply Chain Performance


Full Text PDF Format


Publication Disclaimer: The accountability of the article published in IJSSE journals is entirely of the author(s) concerned and not of the publisher/editor. The view expressed in the articles of any IJSSE journal is those of the contributors, and it does not essentially correspond to the views of the publisher/editor. It is responsibility of the authors to seek copyright clearance for any part of the content of the articles. The publisher/editor of IJSSE journals is not liable for errors or any consequences arising from the exercise of information contained in it.
Free counters!
IJSSE - International Journal of Social Sciences and Entrepreneurship | Copyright 2013 | All Rights Reserved  <